PRIVACY POLICY

Effective Date: January 1st, 2025

1. INTRODUCTION

This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.wereviews.co.uk. By providing us with your data, you warrant to us that you are over 13 years of age.

We Reviews Limited / wereviews (also referred to as "we", "us", or "our") is the data controller responsible for your personal data.

2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE, AND ON WHAT GROUND WE PROCESS IT

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process the following categories of personal data about you:

2.1 Communication Data

- Includes any communication you send to us via the contact form, email, text, social media messaging, or posting.

- Purpose: To communicate with you, keep records, and establish, pursue, or defend legal claims.

- Lawful ground: Legitimate interests (replying to communications, keeping records, and handling legal matters).

2.2 Customer Data

- Includes data related to purchases (name, title, billing/delivery address, email, phone, contact details, purchase details, card details).

- Purpose: To supply goods/services and maintain transaction records.

- Lawful ground: Performance of a contract.

2.3 User Data

- Includes data on how you use our website and online services, plus any content you post.

- Purpose: To operate the website, maintain security, ensure relevant content, and administer online services.

- Lawful ground: Legitimate interests (managing website and business operations).

2.4 Technical Data

- Includes your IP address, login data, browser details, visit length, navigation paths, and other technology-related data.

- Source: Our analytics tracking system.

- Purpose: To analyse website usage, protect our business, deliver relevant ads, and improve marketing strategies.

- Lawful ground: Legitimate interests (administering and growing the business).

2.5 Marketing Data

- Includes preferences for receiving marketing from us and third parties.

- Purpose: To enable participation in promotions, deliver relevant ads, and analyse ad effectiveness.

- Lawful ground: Legitimate interests (studying customer use, business growth, marketing strategy).

We may use Customer Data, User Data, Technical Data, and Marketing Data to serve targeted ads and measure their effectiveness. Our lawful ground for processing is legitimate interests (growing our business) or consent where required.

2.6 Sensitive Data

We do not collect sensitive data (e.g., race, religion, sexual orientation, political opinions, trade union membership, health, or biometric data). We also do not collect criminal conviction data.

2.7 General Data Protection Measures

- We Reviews shall maintain confidentiality of client data and will only disclose it when necessary for performance or legal obligations.

- Only authorized personnel will have access to client data.

- These confidentiality provisions survive for 10 years after contract termination.

3. HOW WE COLLECT YOUR PERSONAL DATA

We collect data through:

1. Direct provision (e.g., filling forms, emails).

2. Automated collection (e.g., cookies, analytics tracking).

3. Third parties (e.g., Google, Facebook, payment providers, public records).

4. MARKETING COMMUNICATIONS

Our lawful ground for processing your personal data for marketing is either your consent or our legitimate interests (business growth).

Under the Privacy and Electronic Communications Regulations, we may send marketing emails if:

- You made a purchase or requested information.

- You consented and have not opted out.

- You are a limited company (without needing prior consent).

Opting Out

- You can opt out of marketing communications at any time via:

- Your website account settings.

- Opt-out links in emails.

- Emailing [email protected].

- Opting out of marketing does not apply to transactional communications (e.g., purchases, warranties).

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with:

- Service providers (IT, administration).

- Professional advisors (lawyers, bankers, auditors, insurers).

- Government bodies (for legal compliance).

- Business partners (if we sell, transfer, or merge parts of our business).

We ensure all third parties respect data security and process your data only as instructed.

6. INTERNATIONAL TRANSFERS

Data transfers outside the European Economic Area (EEA) require safeguards such as:

- Transfers to approved countries with adequate protection.

- Contracts ensuring equivalent data protection.

- EU-US Privacy Shield certified providers.

If none of these apply, we will request your explicit consent, which you can withdraw at any time.

7. DATA SECURITY

We implement security measures to protect your data from unauthorized access, loss, or alteration. Only employees and partners with a business need can access your data.

In case of a data breach, we will notify you and relevant regulators if legally required.

8. DATA RETENTION

We retain your personal data only as long as necessary for legal, accounting, or reporting purposes.

- For tax purposes, we keep basic customer data for six years after the customer relationship ends.

- We may anonymize data for research/statistical purposes, in which case we may use it indefinitely.

9. YOUR LEGAL RIGHTS

Under data protection laws, you have the right to:

- Access your data.

- Correct or erase your data.

- Restrict processing.

- Object to processing.

- Request data portability.

- Withdraw consent (if processing is based on consent).

You can exercise these rights by contacting [email protected].

Response Time

- We aim to respond within one week.. Complex requests may take longer, but we will notify you.

Complaints

If you are unsatisfied with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

We encourage you to contact us first to resolve any issues.

10. COOKIES

You can set your browser to block or alert you about cookies. However, some website features may not function properly without them.

For details on the cookies we use, please see our Cookie Policy.

11. CONTACT DETAILS

Full Legal Entity Name: We Reviews Limited

Job Title: Operations Director

Email: [email protected]

Postal Address: 12 Cosmia Court, Vale Road, Bushey, WD23 2PH

It is important that the information we hold about you is accurate and up to date. Please inform us of any changes by emailing [email protected].